The impact of organizational innovation through innovation capabilities in ‎process and product on the performance of manufacturing firms

Abstract Innovation is considered as a critical factor for organizations to create value and ‎sustainable competitive advantage in today's complex and changing environment. ‎Organizations with more innovation, in response to the changing environments and ‎creating development of new capabilities that allows them to achieve better ‎performance will be more successful. The aim of current study is to investigate the ‎impact of organizational innovation through innovation capabilities in process and ‎product on the performance of manufacturing firms in Rasht Industrial Town. This ‎research paper is a kind of descriptive and correlation study. The statistical population ‎includes all companies in the industrial city of Rasht (n = 157). Simple random ‎sampling method has been applied, and SPSS 20 and warp pls5 software has been ‎used in order to analyze acquired data. The results indicated that there is a positive ‎relationship between organizational innovation and process innovation capabilities. ‎There was also a positive relationship between organizational innovation and ‎performance through process innovation capabilities. Also a positive relationship ‎between product innovation and company performance and a positive relationship ‎between organizational innovation and performance through product innovation ‎capabilities were observed. ‎